Many Convention and Visitors Bureaus (CVBs) are conducting city sales assessments to proactively address and capitalize on emerging trends. A sales assessment should not be confused with a branding exercise. The sales assessment is designed to help CVB leadership reposition the business community to attract and retain high-value business for the destination. We've provided services to more than 50 CVBs and convention centers worldwide.

The most common reasons for initiating an assessment are to:

• Arm the CEO with factual data to take a pulse on the stakeholder community
• Proactively address changing market dynamics—new products, competition, renovations, and expansions
• Reposition the destination based on current and relevant data
• Use new data to build/mend relationships within the business community and get all stakeholders focused on the same goal
• Use a third party to give stakeholders a formal and constructive way to offer suggestions for improvement

Key benefits of conducting a sales assessment:

• Improved stakeholder relationships
• Improved business performance
• Effective customer management
• Neutralized competitors
• Improved staff esprit de corps

Our assessments use industry-accepted standards from Destination Marketing Association International. A comprehensive assessment can be completed in 60–90 days. We customize every assessment to address your unique needs. Call us to request a proposal for your destination.