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Leadership Synergies helps organizations to improve business results. Our approach provides the architecture for sustainable results in sales effectiveness. Our consulting services help senior executives and their teams:
- Develop the right organizational strategy through strategic planning
- Create compelling value propositions
- Accelerate the sales process
- Neutralize competitors
- Manage their largest customers as assets of the business—Strategic Account Management (SAM)
- Improve forecasting and reporting
Clients
Leadership Synergies’ clients include:
- Global 1000 corporations
- Convention and visitors bureaus/convention centers of all sizes
- Emerging companies and start-ups
- International and national associations seeking corporate best practices customized to the nonprofit environmen (see Case Studies below)
During the past six years, we have worked with more than 200 organizations around the world.
Our client interaction often begins with CEOs and presidents, board chairs, senior vice presidents, marketing and human resources professionals, brand teams, and strategic planning staffs.
Our work is devoted solely to issues of sales and marketing strategy, training, and audits.
Case Studies
Corporation
| Client: |
The largest event management company in the world, headquartered in London |
| Challenge: |
Vice Chair wanted the entire European account management sales force trained on Key Account Management (KAM) principles and practices to take a more strategic approach to managing large customers and increasing revenues |
| Solutions: |
- Create new tools and processes to support KAM/SAM training
- Facilitate Key and Strategic Account Management training for the entire sales force
- Capture and interpret customer research to serve as the basis for strategic planning for the company
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Corporation
| Client: |
One of the world’s largest defense contractors providing leading systems, solutions, and technical services |
| Challenge: |
SVP of Sales wanted to reinvigorate the Strategic Account Management program |
| Solutions: |
- Facilitate a senior executive orientation of the concepts of Strategic Account Management best practices
- Create a company-wide value proposition, craft a propriety sales process, and update the account selection criteria
- Create new tools and processes to support SAM training
- Facilitate Strategic Account Management training for senior account executives
- Capture and interpret customer research from account plans to serve as the basis for strategic planning for the company and proof of activities
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Association
| Client: |
The largest trade association in the world serving the meeting and event industry (over 20,000 members) |
| Challenge: |
CEO wanted several projects completed simultaneously as part of implementing the association’s strategic plan |
| Solutions: |
- Proactively assess the health of the advertising and sponsorship sales force and provide sales training
- Create a new membership recruitment strategy using best practices from the corporate sector tailored to the association environment
- Create a matrix-based comprehensive training curriculum for all education offered to members
- Build the program structure for skill families to create a career path for membership (evolve the role of meeting planning into a profession)
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